Demand Generation Revelation Top of Funnel 
SBI Growth
JULY 1, 2013
Revelations and epiphanies that seem so promising to start. You see visions of making your 2013 and 2014 sales number. If you’re like most VP-Sales, this is money you most likely don’t have. If you want to survive as VP-Sales, these projects must get off the ground. 1) Sales / Marketing Budget Spend Shifts.
Nutshell
OCTOBER 21, 2019
The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. Buyers will always place more trust in a salesperson who treats them like a human being, not just a phone number on a lead list. That’s why I see empathy as a superpower in marketing and sales.
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