SBI Growth

DECEMBER 12, 2012

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content. This gives your content the advantage.

Demand Generation Agencies 333

Demand Generation Agencies Marketing Demand Generation Targets Demand Generation 333

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Sign up for SBI’s annual research study review here and learn how world class companies are producing this content. Media selection and promotion plans. Key Takeaway.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

OCTOBER 5, 2013

Sign up here for SBI’s 7 th Annual Research Project. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Allocate dollars for the research and work required to produce quality buyer personas. Also, make sure to sign-up for the research tour here to get the Marketing Assessment Tool.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

NOVEMBER 6, 2013

Validate expert panel suggestions through the lens of audience research. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Contribute company and/or 3rd party executed audience research to validate BPM findings. These three buyer-centered tools work in concert together.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI Growth

JANUARY 20, 2014

Research shows the quality of the creative is a distant #2 in influencing outcome. In this example, the downloadable tool includes valuable intellectual property. CMO’s can use the tool to drive increased performance. Download the Offer Strategy Assessment tool to drive higher campaign conversions. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

SBI Growth

JULY 7, 2013

A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. To map it right, you must conduct extensive buyer research. BLUEPRINT FOR EFFECTIVE LEAD GENERATION.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

SBI Growth

MARCH 4, 2013

Included is a tool that helps pinpoint your root cause of turnover. $25 According to Gallup research , the top five predictors of turnover (in general) are: 1. Unfortunately, many marketing organizations confuse demand generation with providing leads. If this is a trend, do you know why? 25 Million a year!

Hiring 326

Hiring Outsourcing Services Lead Nurturing Demand Generation 326

SBI Growth

NOVEMBER 7, 2013

Get it here along with over 90+ tools by registering for our research tour. Do you have to increase your demand generation efforts to get new leads? Actions that generate revenue. Make sure their schedules include: Daily demand generation activities. Everyone must work on generating lead daily.

Quota 296

Quota Demand Generation Demand Generation Targets Negotiation 296

SBI Growth

FEBRUARY 18, 2013

You Developed Buyer Personas Without Buyer Research. If you developed buyer personas independent of conducting any qualitative buyer research, do not think you can count these. My experience in conducting qualitative buyer research tells me they will be less so. Do The Right Level Of Research. What are their goals?

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

SBI Growth

JUNE 19, 2013

Complete extensive buyer research to understand the customer’s needs, wants, goals & objectives. Align your Lead Generation strategy with your buyer research. Be prepared to: Walk him through your demand generation activities. Their research found that 80% of CEOs admit they don’t really trust Marketing’s work.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

SBI Growth

MAY 5, 2013

She has helped build the company with superb demand generation efforts. Kathy, the latest research on Cost Per Lead (CPL) scenarios surprised me. She quickly read through the research and realized she just found part of her gap. Below I will summarize what was discussed and offer a free tool kit here.

Cost per Lead 323

Cost per Lead Inbound Buyer Persona Cost per Acquisition 323

SBI Growth

AUGUST 4, 2013

It includes a tool to customize for your own agile reviews. Performance management is covered in depth in SBI''s annual research tour. The Agile Performance Review is just one of a range of tools you''ll receive. CRM tools now include dashboards that give instantaneous views. Content creation & demand generation.

Territories 282

Territories Lead Rank Lead Scoring Demand Generation 282

SBI Growth

JANUARY 4, 2013

Insights derived from discussions are used to; Sharpen marketing research. This free tool helps you prepare by indentifying possible gaps and points of validation. Demand Generation campaigns are executed to insert influence into the buying process. This is now your chance to enrich and sharpen buyer research.

Marketing 297

Marketing Buyer Persona Demand Generation Targets Demand Generation 297

SBI Growth

SEPTEMBER 4, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Make your plan implementable, measurable, and sustainable: Clearly defining the demand generation program was just the beginning. Use the tools available to good advantage; your competitor is. Sign up here.

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

SBI Growth

SEPTEMBER 16, 2012

This year’s SBI Q3 Tour- Make the Number: How your Peers are Allocating People, Money and Time in 2013 provides research-backed strategies, plans, approaches, and tools that are used by many of the best organizations in the world. Download our specialized custom tool to see how you’re doing, and what adjustments you’ll need for 2013.

Top of Funnel 267

Top of Funnel Funnel Demand Generation Demand Generation Targets 267

SBI Growth

AUGUST 31, 2012

To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. Information you need to orient your marketing strategy on the right track.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

The Pipeline

JANUARY 17, 2012

One great thing about this time of year is the research done by others to help you kick-start your year. The advantage is that you have experts in the field researching specific areas of interest, and delivering valuable resources you can use, thereby saving you time and effort, and allow to utilize and benefit from those resources.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

The Pipeline

FEBRUARY 15, 2012

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

JANUARY 18, 2012

Finding the balance between having enough of the right information that you can actually action and move the sale forward, versus the time invested in “researching” and not auctioning the results, especially when the time you invested/wasted is not recoverable. Demand Generation. Sales Tool. B2B Lead Generation Blog.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

MAY 20, 2011

You meet him for the first time and he’s done a ton of research. What was the last thing you bought without researching it first on the web? Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. The Pipeline Guest Post – Ian Brodie. You know the guy. Book Notice.

Pipeline 313

Pipeline Twitter Small Business Small Business 313

The Pipeline

FEBRUARY 22, 2012

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. January 2008.

Pipeline 216

Pipeline Prospecting Sales Qualified Lead Demand Generation 216

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

The Pipeline

AUGUST 5, 2011

Stored in CRM , Communication , Guest Post , Review , Sales 2.0 , Sales Success , Sales Tool , Sell Better , execution. We were honestly amazed at the great tools we found. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. The Pipeline Renbor Sales Solutions Inc.s

Pipeline 275

Pipeline Hiring Travel Twitter 275

SBI Growth

SEPTEMBER 19, 2019

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Account Based Marketing 189

Account Based Marketing Top of Funnel Revenue Demand Generation 189

The Pipeline

DECEMBER 7, 2011

Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 245

Pipeline Cold Calling Webinar Metrics Hiring 245

The Pipeline

OCTOBER 26, 2011

Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 240

Pipeline Lead Scoring Lead Rank Cold Calling 240

Zoominfo

JUNE 6, 2019

In fact, research shows 50% of sale’s time is wasted on unproductive prospecting ( source ). Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Not the other way around.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

The Pipeline

NOVEMBER 16, 2011

Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

AUGUST 24, 2011

Beyond automation, tools, and other resources available to sales professionals today, it still is the responsibility of the rep to be sure they are ready and willing to fully engage with a potential buyer, we examine a few here, some next week, but we are also curious as to what you do to be better prepared. Demand Generation.

Pipeline 241

Pipeline Top of Funnel Hiring Cold Calling 241

The Pipeline

FEBRUARY 20, 2012

Stored in Attitude , Communication , Communication Strategy , Demand Generation , EDGE Sales Process , Funnel management , Impact Questions , Interactive Selling , Next Steps , Proactive , Sales Strategy , Sales Success , Sales eXchange , execution , qualifying. Demand Generation. Sales Tool. CNi Rapid Research.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

The Pipeline

FEBRUARY 24, 2012

Some of the “propositions” developed by someone in marketing who base the “value” on “primary” and “secondary” research sources, rather than being based on conversation with live clients. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice.

Pipeline 240

Pipeline Hiring Top of Funnel Cold Calling 240

The Pipeline

MARCH 9, 2011

Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 238

Pipeline Cold Calling Hiring Compensation 238

The Pipeline

JULY 25, 2011

Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication. Communication Strategy. Customer Care. Dependability. Don't Wait. EDGE Sales Process. EDGE Selling. Emotional Intelligence(EQ). Funnel management.

Pipeline 265

Pipeline Hiring Top of Funnel Vendor 265

The Pipeline

APRIL 27, 2011

This can be an overview of new research, feedback from a recent customer briefing, review of new market trends or analyst data, or even a quick presentation or interview (live or recorded) with an actual customer. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice.

Sales Meeting 251

Sales Meeting Pipeline Meeting Hiring 251