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Stored in Attitude , Business Acumen , Customer Care , Guest Post , Proactive , Sales 2.0 , Sales Strategy , Sales Success , Sales Training , Social Selling , execution. Let me clarify: I would argue that the highly trained, effective salesperson is more important than ever. The Pipeline Guest Post – Craig Rosenberg.
Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demandgeneration agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.
In fact, I would argue that all the broad-based demandgeneration work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. It's not a distraction. It's a marketing strategy dictated by the sales go-to-market model.
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