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This happened with one of my demandgeneration clients. This strategy also extended to outsidesales. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner whitepaper). You can go head-to-head or try to outsmart them. The net result was increased conversion rates.
Your SalesMBA Blog (Jeff Hoffman) | If it’s sales training you need the MJ Hoffman blog will not disappoint. Filled with industry-leading sales training, expertise it covers B2B and B2C sales along with inside and outsidesales training, info that took 20 years to acquire. Stop by and read today.
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