SBI Growth

JANUARY 20, 2014

Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This happened with one of my demand generation clients. This strategy also extended to outside sales. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper).

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Klozers

DECEMBER 15, 2014

In B2B sales one of the biggest overheads for the business can be the outside sales reps. It makes sense therefore, to maximize our resources as we simply cannot afford to have our sales people calling on unqualified sales prospects.

Salary 49

Salary Demand Generation Demand Generation Targets Travel 49

Sales Hacker

OCTOBER 21, 2019

Senior Director, Demand Generation at Unitrends. How long have you been in sales? . I’ve been in sales for 12 years. In 2018 I seized the opportunity to lead a marketing organization after spending the previous 11 years in sales. . Sales Expert and Coach. How long have you been in sales? .

Hiring 97

Hiring Top of Funnel Lead Rank Call-back 97

Sales Hacker

DECEMBER 8, 2017

Despite all the AI fear mongering, we dug deep to find out what really matters next year – so aside from our own analysis, we asked sales leaders, experts, and top sales reps to predict the top sales trends of 2018. Outbound Gets Tougher With GDPR Regulations: SaaS Goes Channel Sales For The Win! Consistency is key.

Trends 100

Trends Outsourcing Services Top of Funnel Account Based Marketing 100