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How B2B Marketing Leaders Can Transform Click Data into ROI Insights

SBI Growth

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Guide your team to build reports to measure the effectiveness of your Content Marketing and Demand Generation campaigns at driving leads. These foundations provide rich data input. A/B testing.

ROI 306
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PODCAST 75: 3-Layer Approach to Stage-Appropriate Leadership w/ Jason Holmes

Sales Hacker

He also had important stints at Oracle, Omniture, and particularly at Marketo, pre-IPO. Jason was previously COO at Marketo, pre-IPO through the take private transaction, and has spent time at global executive roles at Adobe Omniture and Oracle. They’ve got offices both in Europe and in the US. Jason, welcome to the show.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Demand Generation. She can be reached @Leads2FullCycle , Shannon_Bryant@austin.rr.com or (512) 983-3338.