Remove Demand Generation Remove Loyalty Remove Software
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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

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Build Customer Loyalty in the First 30 Days

Sales Hacker

Build Customer Loyalty in the First 30 Days In the wake of election season, one principle stands out: the power of a loyal base. Before you can rally these advocates, however, you need to establish a foundation of customer loyalty. These are three ways that you can build customer loyalty in the first 30 days – let’s get into it.

Loyalty 94
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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Expand goals could include capitalizing on upsell and cross-sell opportunities, and increasing loyalty and retention rates.

Marketing 192
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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Top 7 Best Lead Generation Software for your Business

Pipeliner

But what features should lead generation software have, and how much does it cost to use such services? Such tools will help increase brand awareness and customer loyalty to the business, collect data for user segmentation, target audience selection and analysis, and increase sales. But what else can this software be useful for?

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Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

SBI

How much are companies leaving on the table when these pre-sale questions go unanswered, and what’s the impact to post-sale customer loyalty when service levels fall below buyers’ expectations? Sellers can readily make buying easier by offering the option of setting live appointments, either virtually or in-person.

B2B 126