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The VP of Sales should possess a broader understanding of the business from a commercial perspective, and their incentives typically consist of margin, cost of sale, and other components that they have an impact on (especially if you’re watching your EBITDA for a frothy exit multiple). Big picture revenue growth and retention.
At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progress, solution marketing, solution management, sales operations and sales enablement. We have touched on demandgeneration , solution marketing and solution management these past weeks.
Understand each others' pain and come to the center with insight generation which leads to demandgeneration rather than reactive servicing of demand. But change is hard and change management can take time and aligning incentives is a must. Go ballistic in LinkedIn Groups. What are the best messages?
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