SBI Growth
SEPTEMBER 4, 2013
You were probably hired because the last person failed. Maybe the internal marketing structure failed to evolve with the customer demands. Whatever the situation, you were hired to solve the problems quickly. Like many marketing organizations, the sales organization doesn’t give you the time of day. Sign up here.
SBI Growth
MARCH 4, 2013
Plagued by Sales Rep turnover? This post is to help discover the root cause of Sales Rep turnover. It is for HR Business Partners working with Sales Leaders. Here’s a sales rep turnover example. These also relate to Sales Rep turnover. Poor Hiring. Sales success is 50% talent and 50% performance conditions.
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SBI Growth
DECEMBER 24, 2012
Below are six of the worst decisions we’ve seen senior sales leaders make. Again and again, we encounter sales leaders who are certain they know their customers. Without researching how customers make a purchase decision, your sales force could be misaligned. Too Much Love for the Legacy Sales Organization. Bad decision.
SBI Growth
OCTOBER 30, 2012
Because ‘doers’ are willing to roll up their sleeves and work with sales to hit the number. You hired a ‘strategist.’ Rather than focus on working with sales to drive revenue, they got caught up chasing shiny objects. The sales team lost confidence in their ability to fill the funnel. Hiring PR and communications firms.
SBI Growth
APRIL 8, 2013
My colleague John Staples wrote a great blog on hiring the best talent. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries? Either case, Year 1 is tough.
DiscoverOrg Sales
MAY 30, 2018
Sales and marketing event season just ended. Account-Based Marketing orchestration – sure, that sounds great,” you may think. But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”.
Sales Hacker
SEPTEMBER 13, 2024
If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. Topping the list of most-loved sales platforms, Apollo has a 4.8 Hiring, Scaling, and the Impact of Price’s Law He scaled Procore over 8.5 Hiring, Scaling, and the Impact of Price’s Law He scaled Procore over 8.5
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