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As we often tell our clients: There is no content without training, and there is no training without content. These facets are each covered in Sales Enablement , so in this post, we will focus exclusively on the three categories of enablement services: content, training and coaching.
The Sketchnote Handbook. Contrary to popular sales training, you don’t have to make presentations to everyone who will listen. Shanks has trained and advised 100’s of companies on SPEAR Selling to increase sales pipeline in all types of sales functions (inside sales, field sales, customer success, channel sales).
Campaign Marketers – their role is to strategize, execute and optimize demandgeneration campaigns to achieve sales goals. Cold calls have been one of the oldest strategies in the sales handbook. Despite the general notion of cold calling, live phone conversations remain to be a key component in the outbound sphere.
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