The Ultimate Cheat Sheet for Campaign Offers
SBI Growth
JANUARY 20, 2014
This happened with one of my demand generation clients. This strategy also extended to outside sales. We encouraged the sales reps to flood the industry with the competitors offer (a Gartner white paper). Vince Koehler on Google+. You can go head-to-head or try to outsmart them. Author: Vince Koehler.
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