Remove Demand Generation Remove Follow-up Remove PeopleSoft Remove Sales
article thumbnail

How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Leaders want to help their salespeople achieve goals but many leaders either don’t invest enough time up front or they don’t know how to do so in a manner that will pave the way for the most success. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M.