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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Work Out Kinks While a go-to-market strategy isn't guaranteed to prevent failure, it can help you manage expectations and work out any kinks before you invest in bringing a product to market. With a high volume of sales, this model can be profitable and is fairly easy to build and scale as you hire more team members.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Management and Operations. Sales Manager Survival Guide. The Ultimate Sales Machine. Blueprints for a SaaS Sales Organization. Sales Management. Known by many as “the bible” of SaaS sales development , this book provides a bevy of proven ideas for managing the top of the funnel.