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If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. A solid inbound web strategy also includes nurturing, but if you don’t have marketing tools then outbound sales will have to manually nurture as well. DemandGeneration. Book Notice.
I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. They jump around.
I’m passionate about inbound and outbound pipeline generation, workflows and processes, and cross-team collaboration. Current emphasis on scaling the people, process, and tech behind inbound & outbound XDR functions. I’ve spent 10 years in various Sales and Sales Management roles, both in Paris and London.
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