Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Whereas, other examples are just hints; mind you, though, when combined, these hints could be enough for you to speed things up and ask the person out. Leads are no different.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

The Pipeline

AUGUST 5, 2011

Sign up for our Email Newsletter. It allows you to make contact notes, set reminders to follow up, and track phone calls and meetings. You can run reports, set up meetings, manage cases and contact information all from your mobile device. A Random Walk Up Sales Street. Demand Generation. January 2012.

Pipeline 275

Pipeline Hiring Travel Twitter 275

DiscoverOrg Sales

JULY 3, 2018

When leads come in from a web form, the demo and the deal should be a slam dunk, right? Our sales team follows up a few times, and they go dark. You followed up, followed up, and finally gave up. Revive demo no-shows. Follow the signals. Refresh cold leads with web form go-backs.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

The Pipeline

NOVEMBER 11, 2011

Sign up for our Email Newsletter. November 1st was a beautiful day up here this year, sunny, high 70’s, in fact so nice I had to treat myself to an afternoon latte. They followed up in a week, and again a week later if they needed to. A Random Walk Up Sales Street. Demand Generation.

Pipeline 258

Pipeline Cold Calling Top of Funnel Compensation 258

DiscoverOrg Sales

FEBRUARY 21, 2018

We’ve got the ultimate collection to get the most of your trade show – with step-by-step instructions, plus creative tips for everything from making yourself memorable to follow-up techniques guaranteed to get a reply. Follow up with prepared post-show sequences. Get a map of the event. Respect everyone’s space.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

DiscoverOrg Sales

APRIL 23, 2019

We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events. Follow up with prepared post-show sequences. Nina Wooten, Director of Demand Generation. Take good notes.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

The Pipeline

FEBRUARY 21, 2012

Sign up for our Email Newsletter. Simply promote the workshop by tweeting it to your friends, followers, neighbors, former lovers, etc. But to qualify and win the tweet has to include three things: The following tags – #ppmark #contest #toronto (all three tags need to appear in each tweet). A Random Walk Up Sales Street.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Compensation 220

The Pipeline

MARCH 5, 2012

Sign up for our Email Newsletter. And so it is with sales, the very reason you want to have a process is to free you up to deal with the unexpected, and there is plenty of that in B2B selling. A Random Walk Up Sales Street. Demand Generation. The Right Way to Use Demos in Technology Sales. Free Resources.

Sales Process 238

Sales Process Pipeline Hiring Top of Funnel 238

The Pipeline

OCTOBER 3, 2011

Sign up for our Email Newsletter. A couple days later, I gave it another go – slightly more aggressively to the point: Tweeted: Why is it I pay for a month’s worth of internet but your services are not up all month? A Random Walk Up Sales Street. Demand Generation. Home About The Pipeline. Free Resources.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Zoominfo

JUNE 6, 2019

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. And while rejection always hurts, don’t give up on the prospects that tell you ‘no’. 3 Ways to Warm Up Cold Calls.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

The Pipeline

JULY 18, 2011

Sign up for our Email Newsletter. Not only did they never recover the cost of acquiring the account, but ended up paying a further $6,000 penalty for as long as the client maintained the service. A Random Walk Up Sales Street. Demand Generation. The Right Way to Use Demos in Technology Sales. Free Resources.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271

The Pipeline

OCTOBER 7, 2011

Sign up for our Email Newsletter. The following Monday, I took inventory of all the people at the Monday opportunity review meeting, since this was a must attend all the sales people were there. A Random Walk Up Sales Street. Demand Generation. The Right Way to Use Demos in Technology Sales. Free Resources.

Pipeline 210

Pipeline Top of Funnel Cold Calling Territories 210

The Pipeline

MAY 23, 2011

Sign up for our Email Newsletter. All for minimal cost of 8 out of 10 tweets being about how to make more money using “proven” methods on Twitter and social media, or how to get thousands of followers overnight; FOLLOWERS who couldn’t pick you out of a line up, much less relate or benefit from your tweets.

LinkedIn 241

LinkedIn Pipeline Meeting Social Media 241

The Pipeline

NOVEMBER 10, 2011

Sign up for our Email Newsletter. In this Roundtable, we will answer the following questions: How does a salesperson turn a name into a prospect? A Random Walk Up Sales Street. Demand Generation. The Right Way to Use Demos in Technology Sales. Karl Goldfield’s Start-Up Sales Mentor. Book Notice.

Webinar Metrics 193

Webinar Metrics Pipeline Prospecting Strategy 193

The Pipeline

AUGUST 16, 2011

Sign up for our Email Newsletter. then it goes to follow that you have a good chance of engaging with the next shipping manager if you lead the conversation based on the list you created. Mining the Gap involves a series of follow through questions aimed at getting the buyer engaged and thinking more deeply about the issue.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

The Pipeline

AUGUST 26, 2011

Sign up for our Email Newsletter. My sales rep recently sold me the top of the line, lowest price product that would speed up my operations and limit my liability. My division’s expenditures went down and profits were up. A Random Walk Up Sales Street. Demand Generation. Home About The Pipeline.

Pipeline 227

Pipeline Top of Funnel Hiring Cold Calling 227

The Pipeline

JANUARY 13, 2012

Sign up for our Email Newsletter. While he liked some of the ideas, he felt it would be difficult to follow some of the discipline proposed, because they “we’re a different type of company, and being public, puts additional demands on us, especially at month end and quarter end.” A Random Walk Up Sales Street.

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

The Pipeline

DECEMBER 23, 2011

Sign up for our Email Newsletter. Cupid’s behavior may create some internal resentment as follow-through may not be this salesperson’s strong suit. A Random Walk Up Sales Street. Demand Generation. The Right Way to Use Demos in Technology Sales. Karl Goldfield’s Start-Up Sales Mentor.

Pipeline 217

Pipeline Hiring Cold Calling Top of Funnel 217

The Pipeline

SEPTEMBER 9, 2011

Sign up for our Email Newsletter. If you are in sales and your mandate is to sell to companies within your geographical territory, you have probably faced a scenario similar to the one that follows. In the process of prospecting a small business, you bring up a recognizable Fortune 50 company as a point of reference.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Whereas, other examples are just hints; mind you, though, when combined, these hints could be enough for you to speed things up and ask the person out. Leads are no different.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

The Pipeline

SEPTEMBER 16, 2011

Sign up for our Email Newsletter. That’s right – you choose the cause of your stress with the choices you make with the following stressors: Breathing, Environment, Attitude, and Nutrition. [B Are you able to follow your breath as it moves through your body? A Random Walk Up Sales Street. Demand Generation.

Pipeline 298

Pipeline Twitter Groups Cold Calling 298

The Pipeline

MAY 27, 2011

Sign up for our Email Newsletter. There are steps to follow that can make prospecting easy and effective. Do Your Research -Organize yourself before you pick up the phone. Your phone call should be anywhere from 1-3 minutes and include the following: Identify yourself and your company. Home About The Pipeline.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

The Pipeline

MAY 13, 2011

Sign up for our Email Newsletter. There are simple steps you can take, such as having salespeople keep their LinkedIn profiles up-to-date (think the buyer doesn’t check it as they are talking to you or before you come if for a call? A Random Walk Up Sales Street. Demand Generation. Home About The Pipeline.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

JUNE 3, 2011

Sign up for our Email Newsletter. 3. Open up with something compelling. Make it one that only takes a few moments for them to follow up on. I do tend to get wordy when I’m caught up in the moment and can’t stop typing. A Random Walk Up Sales Street. Demand Generation.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

The Pipeline

MAY 16, 2011

Sign up for our Email Newsletter. It therefore follows that if the underlying assumptions or beliefs are inaccurate than so will the resulting approach and related actions, which can undermine their success. Home About The Pipeline. Free Resources. 0 Subscribers. Subscribe by Email. We take privacy seriously. February 2012.

Pipeline 223

Pipeline Twitter Hiring Cold Calling 223

The Pipeline

MARCH 26, 2011

Sign up for our Email Newsletter. I do love the whole concept of providing a recipe people can follow step by step. A Random Walk Up Sales Street. Demand Generation. The Right Way to Use Demos in Technology Sales. Karl Goldfield’s Start-Up Sales Mentor. Home About The Pipeline. Free Resources.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Zoominfo

DECEMBER 6, 2021

Follow up with a call to schedule a product demo. ” Nina Wooten, director of demand generation at ZoomInfo Initiate an automated email campaign. It’s a good target for outbound plays.”

Demand Generation 100

Demand Generation Demand Generation Targets Outbound Campaigns 100

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

The Pipeline

OCTOBER 17, 2011

Sign up for our Email Newsletter. Because of their points of reference, their view of specific attribute are different, after all there is a reason why these two individuals followed different paths. A Random Walk Up Sales Street. Demand Generation. The Right Way to Use Demos in Technology Sales.

Pipeline 220

Pipeline Hiring Exercises Twitter 220

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The following metrics will give you a good idea of how misaligned your teams currently are: Percentage of marketing-generated leads that sales follows up with.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

The Pipeline

SEPTEMBER 30, 2011

Sign up for our Email Newsletter. Lists like this one are usually made up of financial reasons for the failure of a small business. Failure to face up to your weaknesses and a lack of effort to take advantage of your strengths can keep your business in a no-growth mode. Home About The Pipeline. Free Resources. 0 Subscribers.

Small Business 253

Small Business Small Business Pipeline Marketing 253

The Pipeline

JULY 15, 2011

Sign up for our Email Newsletter. Before signing up with a web host check for negative reviews. This is one way in which discounting can work – sign up before midnight tonight to get 35% off. But they do need to be set up to sell well — even while you sleep. Follow him on Twitter: @Amabaie. Book Notice.

Pipeline 243

Pipeline Twitter Discount Hiring 243

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

The Pipeline

SEPTEMBER 19, 2011

Sign up for our Email Newsletter. The middle 50% will see a measurable and sustained lift if their managers continues to be proactive, and we help them with that through the Follow-Through Action Plan. Now if you did that, and did that every year, you would end up with a killer sales force. A Random Walk Up Sales Street.

ROI 243

ROI Pipeline Training Twitter 243

Zoominfo

FEBRUARY 26, 2018

After all, you have calls to make, quotas to hit, and demos to run. We won’t go so far as to say you should skip important meetings or spend half of your day reading blog posts—but we definitely recommend that you spend a few minutes every day catching up on industry news and sales blogs. Hubspot Sales Blog. Jill Konrath.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206