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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics.

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Visitor Identification Software: Turning Anonymous Site Visits into Leads

Zoominfo

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software? Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.

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3 Ways to Create a More Precise, Efficient Global Demand Generation Strategy

Zoominfo

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before MarketingOS, if the team wanted to target a specific audience, they had to manually onboard and match audience lists with each display ad platform.

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What Makes a Sales Intelligence Platform Powerful?

Zoominfo

That’s why B2B data companies have invested huge efforts into building sales intelligence tools that can help sellers unlock growth and supercharge success. So what are the best sales intelligence tools out there? What Are Sales Intelligence Tools? It can be hard to separate the truly valuable from the merely noisy.

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

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Responding to the Dig?tal Sales Shift

Sales and Marketing Management

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Use all the tools in your toolbox. Yes, virtual selling requires more touches that are shorter in length.