The Pipeline

APRIL 15, 2011

Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. Manticore Technology.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

The Pipeline

MARCH 26, 2011

The RoundTable was a complement to a great e-book recently released by Manticore Technology titled: The Lead Nurturing Cookbook , to which everyone on the panel contributed; the panel featured Ardath Albee , Brian Hansford , Craig Rosenberg , Emily Mayfield , Jeff Erramouspe , Michael Damphousse , and I. Demand Generation.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Green Lead's B2B

OCTOBER 20, 2010

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37