Engaging Customers, Expanding Revenue: 4 Marketing Success Stories
Zoominfo
MARCH 13, 2025
Jennifer McAdams, Chief Marketing Officer at Xactly Alchemy Cloud: Enhancing Campaign Efficiency and Reducing Cost per Click Challenge: As a SaaS platform serving multiple specialized industries each with its own sets of news and specific problems Alchemy Cloud needed a way to tailor marketing efforts to speak to each segment differently.
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