Remove Demand Generation Agencies Remove Cost Per Click Remove Demand Generation
article thumbnail

Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

Jennifer McAdams, Chief Marketing Officer at Xactly Alchemy Cloud: Enhancing Campaign Efficiency and Reducing Cost per Click Challenge: As a SaaS platform serving multiple specialized industries each with its own sets of news and specific problems Alchemy Cloud needed a way to tailor marketing efforts to speak to each segment differently.