Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

No More Cold Calling

OCTOBER 22, 2015

I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. New research from demand generation firm Vorsight paints an even more dismal picture of cold calling, suggesting it takes 60 to 90 dials to actually get meetings. Delete, delete, delete.

Cold Calling 120

Cold Calling Decision Maker Referrals Wireless 120

Zoominfo

JULY 25, 2023

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Emissary

SEPTEMBER 27, 2021

Start with decision-makers who have influence over the next phase of your relationship. Be sure your QBRs include discussions of effectiveness (including product development, customer experience, demand generation , branding, and bookings) and/or efficiencies (cost reduction, risk reduction, elimination of rework, and more).

Exercises 245

Exercises Demand Generation Agencies How To ROI 245

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? This “lumpy mail” technique bypasses the gatekeeper and straight into the hands of the decision maker, eager to know what’s inside. Who are the thought leaders and senior decision makers with access to your best leads? What kind of gifts should you include?

Lead Generation 92

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 92

Nudge.ai

NOVEMBER 14, 2017

If you bring a couple partners in and align the incentives properly, they will help bring your product to market. Properly Selecting Target Partners and Aligning Incentives. Get involved with any of their promotions or incentive programs that align with your objectives as a startup. What are everyone’s incentives?

B2B 54

B2B Demand Generation Agencies Microsoft Ideal Customer Profile 54

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Scoring 52

Lead Scoring Lead Rank Lead Generation Sales Qualified Lead 52