Zoominfo

MARCH 26, 2025

Imagine that one of your top sales reps spends weeks courting a promising prospect, only to discover at the 11th hour that its actually a subsidiary of your largest customer. When Hierarchies Are Hidden, Everyone Loses Anyone running a modern go-to-market team understands the problems and costs that come with dirty data.

Data 130

Data Revenue Scale Territories 130

Sales 2.0

JULY 8, 2022

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

JANUARY 30, 2025

Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Take email prospecting, for instance.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions.

Software 211

Software Software Tools Hubspot 211

Zoominfo

APRIL 2, 2025

Throughout my career guiding B2B teams through data transformations, I’ve identified a recurring challenge: despite investing millions in sophisticated data tools, companies maintain operational silos that severely limit their return on investment. My colleague Ali Z.

System 130

System Enterprise Enterprise Data 130

Zoominfo

FEBRUARY 27, 2025

Its why were thrilled to be named a leader in both The Forrester Wave: Intent Data Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. Beyond the Basics Intent data has long been a powerful tool for identifying accounts showing interest in your offerings. We process over 1.5

Intent 130

Intent Intent Signal Data Ideal Customer Profile 130

Sales 2.0

FEBRUARY 18, 2025

Ive gotten to the point in this project where I need to start building a list of prospects. CRM fishing Like every CRM Ive ever encountered, my clients CRM data has plenty of issues. There is data missing and there are duplicate records. There is data missing and there are duplicate records. More on that in future emails.

CRM 221

CRM Lead Rank Lead Scoring Leads 221

Zoominfo

FEBRUARY 28, 2025

The solution for this data disconnect is Go-to-Market Intelligence, built on a constantly updated universe of sophisticated data and buying signals that turn stagnant, chaotic CRM data into the foundation of modern growth. Yet this data is also expected to be the foundation for any GTM initiative your company needs to execute.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Hubspot Sales

SEPTEMBER 12, 2024

While the pandemic normalized remote work, I still find in-person meetings at conferences and tradeshows crucial to building real relationships with your prospects and gaining their trust. Ninety-five percent use the software to some degree, 78% use it regularly, and only 5% don’t use it at all.

Hubspot 116

Hubspot B2B Buyer Data 116

Hubspot Sales

APRIL 30, 2025

Most salespeople face the same persistent challenge: Their prospects lack urgency. Im sharing my nine best sales email templates that encourage your prospects to buy sooner rather than later without resorting to discounting or manipulative tactics. Subject line : [Prospect's company] compared to average? The solution?

Prospecting 98

Prospecting Hubspot Discount Follow-up 98

Sales Gravy

APRIL 23, 2025

Kyle, a field sales rep from British Columbia is struggling with a common prospecting challenge: how to consistently prospect when you're constantly on the move. He had read my book, Fanatical Prospecting, where I advocate for dedicated time blocks for prospecting. Sound familiar? So what's a field rep to do?

Prospecting 75

Prospecting Outside Sales Outbound Territories 75

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Data 98

Data Tools Intent Data Top of Funnel 98

Hubspot Sales

OCTOBER 15, 2024

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects.

Prospecting 105

Prospecting Case Study Industry Study 105

Hubspot Sales

JULY 15, 2024

Here's a look at the “clear strategy” I use to ensure I get the most out of my LinkedIn prospecting efforts. Ingram's Tested, 10-Step Process for Nailing Prospecting on LinkedIn Your LinkedIn profile is your first digital impression, and you don‘t want to waste your shot with a lackluster profile. Unpack your ICP's pain points.

Ideal Customer Profile 111

Ideal Customer Profile LinkedIn Prospecting Face-to-face 111

Zoominfo

AUGUST 27, 2024

By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. This is the value of marketing account intelligence software.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining software is designed to unearth valuable business opportunities from vast pools of data. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

OCTOBER 25, 2024

All times are Eastern Time, and data analysis was confined to the Americas. According to ZoomInfo data, the best time of day to schedule software demos is between 2-4 p.m. Early Mornings Weakest for Demos While not terribly surprising, we found strong confirmation that demos are typically not how prospects want to start their days.

Software 130

Software Software Scale Cancellation 130

Zoominfo

DECEMBER 20, 2024

These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Nutshell

APRIL 14, 2025

With the new Meta integration in Nutshell Engagement, your business can engage with prospects and customers through Facebook Messenger and Instagram DMs to expand its omnichannel engagement strategy even further. Upgrade to the Engagement Pro plan to get started!

Facebook 71

Facebook Prospecting Ideal Customer Profile Channels 71

Zoominfo

DECEMBER 20, 2024

Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. They equip teams with tools for automating tasks, tracking engagement, and accessing real-time data, all of which accelerate the sales cycle and improve overall performance.

Scale 130

Scale SalesForce Analytics Hubspot 130

Hubspot Sales

DECEMBER 4, 2024

According to HubSpot's 2024 AI Trends for Sales Report , 26% of sales folks are using AI for customer research and sales enablement copy; this means that, in the long run, your audience is more likely to convert (because they’re being well-prospected to, which is half of the customer retention battle) with AI involved. Let AI be that for you.

Benefit 91

Benefit Data Social Media Customer Service 91

Understanding the Sales Force

FEBRUARY 1, 2025

Sure, they understand value from an intellectual standpoint, but they are asking prospects to behave in a way that contradicts how they normally behave. Buy Cycle is one of 21 Sales Core Competencies and you can see all 21, the data behind them, and even how you compare, by clicking here. Back to the sales leaders.

Sales Leadership 286

Sales Leadership Buying Cycle Coaching Proposal 286

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

APRIL 15, 2025

These tools help streamline day-to-day tasks and offer actionable insights into prospect behavior. Larger Deal Sizes : 70% reported an increase in deal size, likely attributed to better prospect insights and tailored outreach. Any discrepancies in data can erode trust in AI recommendations. A key reason for this success?

Survey 130

Survey Forecasting Lead Scoring Lead Rank 130

Zoominfo

FEBRUARY 11, 2025

Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle. Your forecasting tool can pull numbers from your CRM, but the CRM is usually riddled with outdated and incomplete data. But the explosion of AI tools for GTM has made poor data quality a major liability.

Strategy 147

Strategy Scale Marketing CRM 147

Allego

JANUARY 21, 2025

Sales prospecting has transformed from its traditional roots of cold calls and door-to-door pitches into a dynamic discipline that blends strategy, psychology, and technology. This shift has turned prospecting into a strategic effort. What Is Sales Prospecting? Successful prospecting goes beyond cold calls and generic emails.

Prospecting 62

Prospecting Ideal Customer Profile Handbook Decision Maker 62

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Copilot also layers in signal data, such as ZoomInfo’s proprietary research and buyer intent data , to make your emails even more timely, relevant, and on-point.

Scale 130

Scale Buyer Intent Intent Data Intent 130