Sales and Marketing Management

OCTOBER 10, 2018

The sales function is uniquely well-suited to be transformed by AI tools. One factor is the availability of data and the evolution of technologies that make it easier to harmonize information and deliver insight. It will be able to provide insight about what techniques work in a meeting or demo and tailor pitches for every opportunity.

Case Study 319

Case Study Analytics CRM Study 319

Zoominfo

MARCH 8, 2021

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). After loading the website, you’ll probably: Open up a tool that can provide you technology information. Paste that data into CRM. The 4 Main Data Points of Lead Qualification.

Lead Qualification 246

Lead Qualification Ideal Customer Profile Sales Qualified Lead Lead Rank 246

Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

SEPTEMBER 1, 2021

Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. Embed scheduling into your contact and demo forms. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves. Need proof?

Sales Qualified Lead 236

Sales Qualified Lead Inbound Lead Rank Lead Scoring 236

Zoominfo

FEBRUARY 8, 2024

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo AI tools are revolutionizing modern go-to-market teams, transforming the way they work with unmatched efficiency and seamless automation. No more manual researching, data logging, or guessing which accounts are ready to buy. Sell Smarter. Win Faster.

Data 130

Data Lead Rank Lead Scoring Ideal Customer Profile 130

Gong.io

OCTOBER 19, 2021

They do all of this by equipping your sales organization with the insights, data, culture, tools, and knowledge it needs to sell better. . A top-shelf Sales Enablement team tracks the data that matters so it can understand what’s happening and find solutions quickly. That’s right, it’s demo time! But it is. .

Sales Enablement 164

Sales Enablement Tools Top of Funnel Hiring 164

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. To help with the vetting process, here are some suggestions of the top RevOps tools worth considering.

Revenue 130

Revenue Tools Scale Lead Rank 130

Zoominfo

MARCH 28, 2023

Today’s most dynamic companies rely on an intricate series of data-driven processes to stay competitive. From customer insights and lead capture to business intelligence and beyond, a high-quality data flywheel is the essential system that makes efficient growth possible. With a comprehensive data management system.

Data 130

Data Government Policies System 130

DiscoverOrg Sales

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. Or In ‘n’ Out Burger vs. … any other burger.

Account Based Marketing 241

Account Based Marketing Case Study Data Campaigns 241

Zoominfo

AUGUST 11, 2022

That’s why, with the acquisition of Comparably , ZoomInfo customers will now find highly insightful Company Culture Data directly inside the TalentOS platform. Using ZoomInfo TalentOS , recruiters can navigate to a passive candidate’s Company Page, where Comparably Culture Data appears as a new tab.

Data 130

Data Company Construction Promotion 130

Zoominfo

JUNE 3, 2022

What is Data Orchestration? Data orchestration is the practice of acquiring, cleaning, matching, enriching, and making data accessible across technology systems. Akin to a conductor directing a symphony, data orchestration seeks to create data harmony across a revenue team. It’s part science and part art.

Data 130

Data Lead Rank Lead Scoring Marketing Qualified Lead 130

Zoominfo

SEPTEMBER 20, 2022

For revenue operations leaders, that means a foundation of high-quality data is only a starting point. To ensure your company can grow and thrive in an unpredictable economy, you need go-to-market data that changes as fast as your total addressable market. Ten years ago, that number was five.

Ideal Customer Profile 130

Ideal Customer Profile Data Hiring Decision Maker 130

Zoominfo

DECEMBER 18, 2023

And even though the public discussion of generative AI tools like ChatGPT may seem overheated at times, it’s clear that business leaders believe there is a fundamental shift underway. But first, companies must ensure they’re far enough along the curve of data maturity to give their AI investments a fighting chance.

Data 130

Data Lead Rank Penetration Analysis 130

Zoominfo

NOVEMBER 8, 2023

This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short. By automatically appending engagement-ready records for the entire buying committee, data teams can transform their CRM from a static data repository to an actionable source of truth. What is Data Enrichment?

Data 130

Data Ideal Customer Profile Decision Maker Sales Qualified Lead 130

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. For a demo of the tool and details on how your team can begin to automate their sales plays, watch our webinar.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

AUGUST 1, 2023

Without a trustworthy, reliable data foundation, even the most sophisticated generative AI systems will not only fall short of expectations — they could actually supercharge routine error, scaling costly mistakes across a company. Start thinking about your data as an infrastructural element of your technology stack,” Schuck says.

Data 130

Data B2B Harvest Scale 130

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

JANUARY 6, 2021

They help improve customer experiences and boost customer retention with ever-progressing data analytics features. Share the same goals and tools between sales and marketing teams. If your personalization isn’t data-driven using CRMs, it’s time to rethink your content strategy. But don’t worry, it’s not quite Skynet (yet).

Trends 246

Trends CRM Top of Funnel Marketing 246

DiscoverOrg Sales

JUNE 6, 2017

Plus, see actual cold email exchanges that resulted in me scheduling a demo. DiscoverOrg has a higher percentage of direct-dial phone numbers than any other data provider … but prospects don’t always answer the phone. That does not mean there is no chance but nothing would happen until we all start to use the tool.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Zoominfo

JANUARY 15, 2021

To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Hubspot Sales

JUNE 24, 2024

Leverage sales prospecting tools. In our survey of sales professionals , 26% say that prospecting platforms are the most effective tools for winning deals, making them the second most important tool after customer relationship management (CRM) platforms. Here are the steps I take to get the most out of demos.

Ideal Customer Profile 119

Ideal Customer Profile Sales Qualified Lead Data Top of Funnel 119

PandaDoc

SEPTEMBER 17, 2024

Between prospecting, sales calls, data entry, quote preparation, and follow-ups, it’s very easy for teams to mismanage data and trip over themselves on the way to the finish line. That’s why sales collaboration tools are an essential part of the modern sales lifecycle. Let’s jump right in! 5 Capterra Rating: 4.4/5

Tools 98

Tools InsideSales Top of Funnel SalesForce 98

Zoominfo

FEBRUARY 11, 2025

Sales teams are drowning in tools. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Theyre sellers, not data-entry clerks.

Strategy 130

Strategy Scale Marketing CRM 130

Zoominfo

MAY 5, 2021

According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As Trend #1: Getting Granular.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

DiscoverOrg Sales

FEBRUARY 19, 2019

A longer-term goal might be to get better aligned with sales by integrating a specific cross-functional tool, or improving MQL conversion rates by X%. PRO TIP : Sit in on sales demos and trainings at least once or twice per week, to learn common objections and use cases. tracking B2B data across different platforms , and 2.)

Lead Rank 230

Lead Rank Marketing Qualified Lead Lead Gen ROI 230

SBI

FEBRUARY 3, 2021

These folks have a key role to play in demos and proof-of-concepts or pilots. Managers need data that just wasn’t possible to get without this new crop of solutions. Their Sales Development Landscape is a great resource for finding tools and services for SDR organizations. [1] Nancy Nardin Founder, Smart Selling Tools.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

The Pipeline

SEPTEMBER 4, 2018

For example, closing a deal, or a demo, these are fun for obvious reasons. “My stack give me lots of data to work with.” Most sales enablement types who introduce these tools, even the necessary ones, aren’t coaching. The post How to Nail a Prospecting Call appeared first on TiborShanto.com.

Prospecting 228

Prospecting Cold Calling How To Webinar Metrics 228

Zoominfo

FEBRUARY 5, 2021

A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. Reps can gather information about prospects via first-party data, such as their activity on your website (the pages they visited and how long they stayed). Are there more than one?

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

AUGUST 11, 2021

The symptoms are almost always the same: Sales teams waste time delivering demos to unqualified leads. Your sales pipeline is perhaps your business’ most critical tool, certainly as far as your bottom line and general decision-making go. Your sales pipeline is also your surest tool for forecasting revenue and growth.

Pipeline 217

Pipeline Closing Sales Qualified Lead Top of Funnel 217

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. YouTube is the third most visited site in the world after Google and Facebook.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

DiscoverOrg Sales

JANUARY 29, 2019

More data = more noise, amirite? But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. Tech-stack data may be more noise, but it should be music to your ears. Here’s why. Web servers.

Ideal Customer Profile 202

Ideal Customer Profile Lead Rank Lead Scoring How To 202

Hubspot Sales

JUNE 8, 2022

A Data-Backed History of Summer Slumps. The data is clear — businesses experienced more deal closings, but less traffic last summer than in pre-pandemic years. Perhaps you're striving to present five demos this week. But just because you've cast your go-to tools aside doesn't mean you have to stop networking. Back To You.

Data 126

Data How To Call-back Collateral 126

Zoominfo

JANUARY 15, 2021

Define whose data will inform your forecast — from individual sales reps to inbound and outbound managers. This method relies on objective data (e.g., the date a rep secures a demo). Moreover, if synced with your other tech tools, reps will reduce time inputting data and more time meeting your forecasts.

Sales Forecasts 207

Sales Forecasts Forecasting Hiring Pivotal 207

No More Cold Calling

AUGUST 16, 2018

So, they spend most of their time staring at screens—doing demos, sending emails, and interacting on social media. That data holds true over a four- to five-year period. We will never replace real human engagement with tweets, status updates, “click here” buttons, or automated lead generation tools. Believe that?

Fashion 219

Fashion Buying Cycle Cold Calling Social Media 219

Zoominfo

JUNE 6, 2019

Instead, set a smaller goal—a second conversation, a follow-up email, a demo, etc. Here’s our take: Develop your strategy and invest in tools that support that strategy. The reason for this is simple; if you buy tools and try to develop a strategy around them, the focus becomes the technology and not the process. Social Selling.

B2B 212

B2B Buyer Persona Top of Funnel Prospecting 212

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. A marketing tool with staying power. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Stage 2: New Paying Customers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264