Sales 2.0
JULY 2, 2024
As we’ve introduced more ways to communicate, we (and more importantly our customers) have spread our communication over many channels, leaving less concentration on any one channel. Your prospects picked up the phone when it rang, as it might be their customer or family on the other end.
Sales 2.0
FEBRUARY 21, 2020
The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Cold prospecting techniques get harder-and-harder every day. Maybe you are system administration firm but your prospect currently needs a new lawyer. Cold prospecting gets harder every day.
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No More Cold Calling
MAY 14, 2020
Todd suggests we can actually read our customers’ minds. When the market is on an upswing, our customers and prospects may be focused on a whole host of things. However, during a period of uncertainty and the resulting downturn, every customer, buyer, and human being is essentially thinking about the same three things.”.
Sales 2.0
JANUARY 17, 2020
It’s uninspiring (and ineffective) for a sales person to email or call a prospect to “just touch base”. When I was only selling and had been prospecting hard for a long time I started to feel that buyers had no problems. More likely your prospect lives in a world similar to the one I have experienced and seen all around me.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects. Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions.
No More Cold Calling
DECEMBER 29, 2020
“How do I ask for a referral from customers I haven’t spoken with in two years?” How can smart, experienced sales reps let their customer relationships wither? When we invest in customer relationships, we get more business from existing clients and earn the right to ask for referrals.
The Sales Heretic
MAY 13, 2020
They provide proof of our abilities and enable our prospects to see themselves benefitting just as our previous customers have. Stories and case studies are powerful sales tools. They give us opportunities to showcase how wonderful our product or service is. There’s just one problem with them. Everyone’s stories are the same.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.
Advertiser: ZoomInfo
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. To rise above the digital noise, you need to connect with your audience in a new way.
Speaker: Ruth Stevens, President of eMarketing Strategy
The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
Speaker: Mark Hunter, CSP, “The Sales Hunter”
Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. This makes getting new customers extremely complicated and challenging. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them? Join Peter Turley, author and award-winning marketing & sales speaker, for this insightful high-concept talk on modern customer engagement.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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