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Australia’s Top Financial Marketing Experts Talk Engaging Customers and More

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The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC. In the financial services sector, email not only supports acquisition activity, it’s also an essential communication channel for managing, retaining, and growing customers.

Merkle 52
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The Next Big Thing is…

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Businesses had to be inventive this past year because they couldn’t serve their customer bases in the “usual” way – even online businesses had to adapt and refresh their business models! Customers went from buying online out of necessity to buying online because of the convenience.

Merkle 52