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Australia’s Top Financial Marketing Experts Talk Engaging Customers and More

Appbuddy

Last week I had the pleasure of hosting a panel discussion with some of Australia’s top marketing experts from the region’s largest financial services firms. The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC.

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The Next Big Thing is…

Appbuddy

Businesses had to be inventive this past year because they couldn’t serve their customer bases in the “usual” way – even online businesses had to adapt and refresh their business models! Customers went from buying online out of necessity to buying online because of the convenience.

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