Marketing Automation is Not Marketing Strategy
Pointclear
FEBRUARY 27, 2014
But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. In other words, marketing automation doesn’t work without strategy. Train up your team. Expectations dashed.
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