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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

From a business standpoint, it’s imperative to provide customer service across a multiplicity of channels, too. It wasn’t all that long ago when “contacting customer service” simply meant visiting a store or office and talking to the owner or manager. Operators Are Standing By. Reach Out, Reach Out and Touch Someone.

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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

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The Top Sales Tool for 2014

SBI Growth

Understanding how your customers are evolving and determining whether your sales team is keeping pace. This tool has been around for a few years now. You will have access to guides, templates and tools to help your BPM drive revenue. They changed their messaging to focus on customer care. Customer Evolution.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Customer retention.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Sprout Social. This next tool is a no-brainer.

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