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CRM Is Dead! Long Live CX!

SugarCRM

Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customer service automation, marketing automation, and many, many other related software categories. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.

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GTM 131: Being CMO Under Mark Benioff of Salesforce and the Innovator’s Dilemma

Sales Hacker

And of course then Salesforce expanded into customer service, which is, I think maybe now their number one revenue line, the service cloud, and it was a whole legacy set of apps and the whole legacy set of call centers and infrastructure that was going to move to the cloud. That was like groundbreaking at the time.