Babette Ten Haken

NOVEMBER 26, 2018

Let alone meeting customer and member expectations. Is it built to scale to meet growing and changing customer needs? Perhaps your customer retention strategy actually serves as an effective customer churn strategy. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Churn 80

Churn Retention Ideal Customer Profile Strategy 80

Babette Ten Haken

SEPTEMBER 26, 2018

However, continuing to conduct the same type of business with them, at the same scale as those initial orders, actually holds you both back. Then again, other disposable customers unintentionally segment your own company as a provider of limited, low-quality products and services. is available on Amazon.com.

Ideal Customer Profile 74

Ideal Customer Profile SME Scale Hiring 74

Babette Ten Haken

DECEMBER 26, 2018

Start telling your own micro and small business’s customer stories by creating a storytelling culture. Why continue to rely on how customers tell the story of your business on social media or via 5-point rating scales? Babette is a member of SME, ASQ, SHRM and the National Speakers Association. is available on Amazon.com.

Ideal Customer Profile 64

Ideal Customer Profile Customer SME Scale 64

Mindtickle

MAY 14, 2016

A channel partner specializes in various aspects of the sales process and undertakes this as a service on behalf of a business. Nutanix uses channel partners to help them scale quickly by undertaking just lead generation in some geographies, while they use their own sales engineer to conduct demos.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

A channel partner specializes in various aspects of the sales process and undertakes this as a service on behalf of a business. Nutanix uses channel partners to help them scale quickly by undertaking just lead generation in some geographies, while they use their own sales engineer to conduct demos.

Channels 52

Channels Strategy Lead Rank Retail 52

Babette Ten Haken

FEBRUARY 27, 2019

While the company targets winning new customers and more complex projects, current employees lack the capabilities to execute these types of deals. Also, the HR function continues to hire new employees based on the same, outdated specifications and pay scale which worked in the past. is available on Amazon.com.

Hiring 79

Hiring Ideal Customer Profile SME Scale 79

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. I started my career in tech sales 4 years ago as a SDR and have since scaled two SDR teams. What you do matters, but character matters more.

Hiring 137

Hiring Ideal Customer Profile Top of Funnel Lead Rank 137