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A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return.

Marketing 246
article thumbnail

A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return.

Marketing 113