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Along the way, we have seen the term “CRM” change and grow to include many concepts like sales force automation, customerservice automation, marketing automation, and many, many other related software categories. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.
Kraig also led marketing as the CMO of Salesforce during very formative years of the company’s history. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. And we’re about seven years into. Into qualified.
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