Customer Service Marketing PointClear 
Pointclear
FEBRUARY 27, 2014
We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.
Pointclear
FEBRUARY 18, 2014
For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? Get an 800 number for our customer service line.
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Pointclear
JUNE 10, 2014
If you’ve ever called a customer service department for help, you’ve probably heard the message: “Your call may be recorded for quality assurance.” Blue Cross of Northeastern Pennsylvania wanted to learn why its customers were calling. ” Marketing Strategy'
Pointclear
FEBRUARY 16, 2011
Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.
Pointclear
MARCH 19, 2013
Treating employees, customers, and prospects as fellow human beings first influences both your tactics and your outcomes. Although the company has earned kudos for examples of extreme customer service, few businesses fully embrace an approach that runs counter to traditional accounting practices.
Pointclear
FEBRUARY 26, 2013
customer. “Of The Indian’s assumption is that good customer service requires an unqualified yes. Prospects from countries like India or China are less likely to accept standard, non-customized services than those from, say, Germany or the UK. asks the U.S. Of course,” answers the Indian systems integrator.
Pointclear
MAY 5, 2011
In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.
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