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CRM allows salespeople to place prospects in the wrong stage of the pipeline. CRM is too difficult to customize. Last week I spent 90 minutes with another client (8 people from Operations, sales, customerservice, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports.
For instance, a customerservice leader isn’t necessarily looking for fancy AI features, but they do want efficient solutions for recurring problems (that AI may well be equipped to solve). . Sellers can learn a lot about prospects with sales enablement analytics. . Buyers want solutions to their problems.
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