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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. Train up your team.

Marketing 266
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The 9 most annoying things about email marketing software

Nutshell

Getting unreasonably angry at email marketing software is one of the things that unites us as marketers. We love these platforms in theory—how else would we be able to communicate with our prospects and customers on a large scale? Stay tuned, folks.). If we missed any major ones, shoot us a tweet @nutshell , won’t you?

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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. Brandon Hall Group Excellence in Technology Awards. Best Overall Sales Enablement Software Solution—MarTech Breakthrough Awards.

Lead Rank 157
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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

When you learn about who your customers are, you can start to target their specific pain points and thus address them by offering solutions or product recommendations. When you speak to smaller, more target groups of people, they find your content more relevant. It Improves Customer Experiences.

B2B 246
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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The 12 Best Lead Nurturing Software Options for Your Business

LeadBoxer

Lead nurturing software automates much of this process, letting your sales reps stay focused on high-touch connections. With lead nurturing software, you can deliver tailor-made emails, texts, and other content in response to any number of lead behaviors, all at scale. What is Lead Nurturing Software?

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How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. The Benefits of Creating Customer Profiles. Identify your best customers.