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The main point that they put forth is that CX is a company’s strategy for delivering a memorable and exceptional experience to their customers. And they say CRM is the software that enables you to do that. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.
A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Author of The SaaS Sales Method for Customer Success and Predictive Marketing. “Always deliver more than expected!
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