CRM Is Dead! Long Live CX!
SugarCRM
OCTOBER 18, 2021
The main point that they put forth is that CX is a company’s strategy for delivering a memorable and exceptional experience to their customers. And they say CRM is the software that enables you to do that. Thirty years ago, CRM software meant tracking contacts and sales deals on your laptop with Act, Goldmine, or Siebel.
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