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Let’s Get Personal: B2B Marketing Personalization

Zoominfo

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

B2B 246
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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

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Do Your Clients’ Marketing Promotions Promise Value?

SalesFuel

Your clients need to focus on marketing promotions to stay ahead of the competition in coming years. Marketing Promotions: Your Client’s Key to Boosting Sales Promotions Are Highly Influential According to a study by RELEX and Incisiv , 20% of retails sales ($1 trillion) were driven by promotions in 2023.

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4 Key Considerations for More Personalized Marketing

Zoominfo

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept. Enter, personalization.

Marketing 194
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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

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The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Pipeliner

With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. CRM systems help identify high-value customers and create personalized retention strategies, such as exclusive offers or loyalty rewards.

CRM 103
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Five Ways Live Chat Can Increase Sales

Sales and Marketing Management

Today’s online shopper wants a fast response time to their customer service query, and a frictionless way to initiate support. Not only are customers provided more convenience with a live chat platform, but company savings are significant. Attracting a Younger Demographic. Increased Conversion Rates.

Retail 206