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CRM unites areas like sales force automation, lead management, customerservice, and analytics. ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution. In a market driven by the shift of power to the buyer, RPM doesn’t help buyers buy or drive additional value for them.
We were trying to build a sales team with a group of financial service representatives that were good at customerservice but had not interest in selling. Most recently, Reva has returned to an Account Executive role at Vidyard, helping some of our largest and fastest growing customers expand their relationship with Vidyard.
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