Remove Customer Service Remove Demand Generation Targets Remove Online Lead Generation
article thumbnail

What is Intent Data & How Can You Use It?

LeadBoxer

Topic Data If a hiker needs to buy new hiking boots, she may scout online reviews of top brands before she ever goes to the store and tries on a pair. The same is true of B2B leads and target accounts. They can mention specific topics and establish relevance quickly to capture and hold a lead’s attention.