Persona Ecosystem – High Impact Exercise to Dial-in your 2013 Marketing Plan
SBI Growth
NOVEMBER 29, 2012
Most complex decisions are made in a group decision. This involves multiple roles, each key role requiring a Persona; Ultimate Decision Maker – Final approval of the decision. Step 5: Map Potential Demand Generation Opportunities. SBI executed Persona engagements typically include 6-10 Personas.
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