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For example take Salesforce.com which is the predominant CRM tool sales teams use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. But sometimes these tools hinder our success.
Mobile CRM: Choosing the Right CRM Solution for Your Business. The demand for CRM solutions has grown exponentially in the last few years. Much so that Gartner projects that by 2017, CRM will be a $36 billion market. However, what you don’t know is that the majority of CRM initiatives end in failure.
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