Taking away a marketing manager’s excuses!
Pointclear
JANUARY 21, 2014
I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). Management has not asked for an ROI on Marketing. Salespeople don’t use the CRM system, so what can I do? Sales management refuses to enforce lead follow-up.
226 
Let's personalize your content