Inbound Marketing’s Top 4 Newest Insights
SBI Growth
MAY 5, 2013
Kathy is the CMO of an emerging software company. She has been trying to reduce her cost per lead, but have not been able to get below $360 per qualified lead. Kathy, the latest research on Cost Per Lead (CPL) scenarios surprised me. Inbound leads also show superior CPL and CPA.
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