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Some sample KPI’s to look at include: Costperlead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.
Some sample KPI’s to look at include: Costperlead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.
These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. It’s tempting, because of the low costperlead and the sheer volume they can provide. However, the low price comes at an extremely high cost — poor quality data. Technographics (Technology Stack Data).
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