SBI Growth

FEBRUARY 26, 2013

They captured new leads using 97% outbound cold calling. These LDRs were well trained and capable of qualifying true prospects. Problem : Suddenly the lead pipeline slowed to a trickle. Wrong Solution : The VP of Sales, desperate to provide more leads, doubled the outbound calling staff. Leads stayed the same.

Competition 323

Competition Customer Lead Rank Top of Funnel 323

Allbound

JULY 25, 2018

It seems the only thing they have in common is that they are all trying to build a channel program to help accomplish (in theory) a couple key goals: Decrease Cost Per Lead (CAC). An Inside Sales team is measured on revenue and has tools like SalesForce, InsideSales, Gong , etc. Reduce churn potential.

Channels 48

Channels ROI Marketo InsideSales 48

Sales Hacker

JUNE 16, 2022

What do the changing market conditions mean for RevOps and sales? VP of Global Inside Sales at Tray.io. Invest in training. In order to do this you would look at a lot of different metrics — cost per lead (CPL), cost per SAL (CPSAL), ROI by each source — channel and partner.

Cost per Lead 94

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 94