Cost per Lead, Direct Response and Incentives

Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

Pointclear

AUGUST 11, 2016

While cost-per-lead measurement has been the de facto favorite for evaluating marketing programs, we are seeing radical and positive shifts in how marketing is evaluating qualified leads. Marketing must align its B2B lead generation activities and resources with deeper-in-the-funnel outcomes. Cost-Per-Lead.

Cost per Lead

Cost per Lead Sales Qualified Lead Lead Generation Lead Rank

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

Pointclear

MAY 3, 2012

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Not seeing the forest for the trees.

Cost per Lead

Cost per Lead Sales Qualified Lead Lead Generation Lead Rank

Sales Pro Central

Why Cost per Lead is a Bad Way to Measure Your Return on Lead Generation Efforts

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

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