The Data Points You Need for an Effective Account Targeting Strategy
Sales Hacker
NOVEMBER 14, 2019
Just as demographics are characteristics of people, firmographics are characteristics of organizations. . These are companies like, Mattermark , DiscoverOrg , Dun & Bradstreet , and Reachforce. It’s tempting, because of the low cost per lead and the sheer volume they can provide. Technographic data.
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