Cost Per Click Sales Management Tools 
Sales Hacker
JULY 15, 2021
Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). Cost Per Click (CPC): CPC is the exact amount of money you pay for each click your ad gets. Lower your CPC to boost your campaign’s revenue.
Zoominfo
FEBRUARY 5, 2024
However, marketers can control expenditure by applying a maximum cost-per-click threshold per keyword. Outbound Lead Generation Tools To execute a comprehensive outbound campaign, sales and marketing teams need the right tools. This process should be managed through a CRM.
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