Sales Hacker

JULY 15, 2021

Click-through rate (CTR): Is the number of clicks your ad gets divided by the number of times they show your ad (impressions). Cost Per Click (CPC): CPC is the exact amount of money you pay for each click your ad gets. Lower your CPC to boost your campaign’s revenue.

Account Based Marketing 114

Account Based Marketing Top of Funnel ROI Cost Per Click 114

Zoominfo

MARCH 15, 2022

For example, if you sell recruiting software and you’re bidding on the keyword “applicant tracking system,” a search platform may recommend a keyword such as “how to get a job.” For example, you can target sales managers or people who have visited your website in the last 30 days. There are a few factors to consider.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

FEBRUARY 5, 2024

The cost per conversion means it can only be used in moderation. However, marketers can control expenditure by applying a maximum cost-per-click threshold per keyword. Outbound Lead Generation Tools To execute a comprehensive outbound campaign, sales and marketing teams need the right tools.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130