Cost Per Click, Demand Generation and Software

Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

Zoominfo

MARCH 13, 2025

.” – Jeremy Melius, Senior Director of Marketing Operations Xactly: Improving Account Scores and Increasing Opportunities Challenge: Xactly, a pioneer in intelligent revenue software, faced a conundrum: too many leads were from accounts outside the companys ideal customer profile (ICP), causing a drain on the sales teams valuable time.

Ideal Customer Profile

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead

How to Get the Most Out of Your Search Ad Budget

Zoominfo

MARCH 15, 2022

. “The more profitable experience for search engines is more people clicking on ads. So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. Although related, it’s probably not relevant to your product.

Lead Rank

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering

Sales Pro Central

Engaging Customers, Expanding Revenue: 4 Marketing Success Stories

How to Get the Most Out of Your Search Ad Budget

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