Cost Per Click Demand Generation Sales 
Hubspot Sales
JULY 2, 2020
If you're interested in demand generation, you have more flexibility to make your videos longer and more in-depth. For instance, if you're interested in driving brand awareness, you would measure your success with website visits and pay based on cost per one thousand impressions.
Zoominfo
MARCH 15, 2022
. “The more profitable experience for search engines is more people clicking on ads. So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. However, make sure you consider your target audience.
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